Elizabeth Graf Cakes
Wedding Cake Business
Duration
June 15, 2024 – June 20, 2024
Toolkit
Adobe Photoshop
Goal
To redesign the cake logo to have a professional brand to better reflect the client’s wedding cake business.
When the client had contacted me about redesigning their logo, they had struggles with their previous designer in achieving a professional logo appearance to reflect their brand as a wedding cake business.
To make the logo look more professional, I removed the polka dots and stripes from the cake to have a clean watercolor look on the cake. Then, I adjusted the colors to pink and gray as these two colors combined look more professional opposed to the blue and pink cake, which gave the brand a playful look (especially when the cake had polkadots and stripes). The client was happy with this new logo, giving their brand the profesional look they desired to have.
The Tech Tea
A Tech Blog
Duration
June 4, 2024 – June 8, 2024
Toolkit
Canva & Adobe Photoshop
Goal
To redesign The Tech Tea logo to add a modern tech appearance to better represent the tech blog brand.
In this project, I redesigned the initial logo that I made with Canva into a logo that had a more modern tech look. I used Canva to create the cup with sparkles, along with curating a complementary sans and sans serif text combination. I had the main font have a round line tone similar to the lines that make up the cup, and I made the text below the main font look like a font used in coding and in the terminal.
Next, I came up with a cooler green tone rather than the warm green tone the logo originally had. I then filled in the cup with a curve to show it had tea inside, and added a tech circuit microchip element inside the teacup. Adding the tea and microchip elements brought to life the tech meaning within “The Tech Tea” brand name.
Midnight Purls
A Knitting Blog
Duration
December 18, 2023 – December 22, 2023
Toolkit
Canva
Goal
To design a logo representing the brand identity of knitting with a midnight theme.
Midnight Purls is a blog that I currently have in the works. I wanted the logo to represent a mixture of a midnight theme while also representing a knitting theme. So I came up with a blue color theme with a dark background, and chose a retro text font to combine with the stars and border to give the logo a retro twist. Then, I added the knitting ball and needles that has the curve of the string to contribute to the circular retro style.
As I develop my knitting blog, I want to come back to perhaps redesign this logo to keep representing my brand identity as my knitting blog grows.
Midnight Rose
Texan Jewelry Store
Duration
August 21, 2023 – August 25, 2023
Toolkit
Canva
Goal
To design a logo representing the brand identity of a Texan jewelry store with a midnight theme.
Midnight Rose is a jewelry store business that I currently have in the works. I wanted the logo to represent a mixture of the Texan jewelry that we sell with a midnight theme. So I came up with a color theme of blue with a navy blue background, and chose a white and red text font to combine with the stars to give the logo a Texan feel. Then, I added a blue rose to replace the “o” in “Rose” to give a visual representation of the word “Rose”.
As I launch my Texan jewelry business, I may make slight adjustments to the logo such as making it compatible with light and dark backgrounds once I also launch my online eCommerce website for this business.
Data Analytics Club
Texas State University
Duration
October 20, 2020 – October 27, 2020
Toolkit
Adobe Illustrator
Goal
Redesign the logo to have a smoother modern look using the maroon and gold school colors.
This was my first project in redesigning logos. The data analytics club had reached out to me asking to have their logo redesigned into a more modern look. I utilized my skills in Adobe Illustrator to create the logo, and added more tech elements while maintaining the paw look that they wanted.
I also changed the colors to how they wanted, which were the colors that represented Texas State University to show their affiliation with that school. Then, I changed the text font as well to make their main title more bold, and I used the font affiliated with Texas State below to represent their affiliation with the school.
